As of June 2020, there are approximately 4.2 million individuals aged 65+ in Australia, a figure that has doubled, rising by over 2.1 million since 1995. According to the Australian Institute of Health and Welfare, this is currently 16 per cent of our population, and it is anticipated that this number will increase further, reaching around 22 per cent by 2066.

What Is Skin Ageing?

Skin ageing is a process in which skin quality deteriorates with age due to the effects of chronological ageing, photo-ageing, hormonal deficiency and environmental factors. As the skin ages, there is a reduction in the number of fibroblasts that synthesize collagen and vessels that supply the skin, which leads to a decrease in elasticity and hence formation of wrinkles.

Skin Ageing in Australia

As we age, intricate alterations occur in the skin that require care specific to its unique and delicate physiology. Moreover, the skin is subjected to various risks and hazards within different settings, whether in the home, hospital, or an aged care facility. According to the Australian Bureau of Statistics, approximately 32% of the Australian population is aged 50 years and above. In addition, according to findings from an online survey, Australians experience greater exposure to elevated solar UV radiation levels, increasing the manifestation of facial ageing signs compared to individuals residing in temperate northern countries. Out of the 1,472 women surveyed from the US, UK, Canada, and Australia, those from Australia indicated more pronounced changes, with significantly higher rates of skin lines and volume-related characteristics such as tear troughs and nasolabial folds compared to women from the other countries. A greater number of Australian women reported experiencing moderate to severe ageing across all features one to two decades earlier than their counterparts in the US.

Our Solution to Skin Ageing

Guided by market trends, our dedicated team of dermatologists collaborates closely with pharmacists to deliver innovative solutions tailored for elderly and aged skin. Prolox is committed to offering unique, effective solutions that address the specific needs of ageing, fragile, sensitive, and compromised skin. Our core philosophy revolves around assisting ageing adults in addressing concerns related to cleansing, moisturising, and protecting their skin. Having grasped the unique skincare requirements of the ageing demographic, our products are meticulously crafted to cater to the skincare needs of individuals aged 50 and above. We strive to enhance skin health outcomes for the ageing population by providing high-quality skincare rooted in extensive clinical expertise and a profound understanding of the skin’s ecosystem and the pharmacological properties of our product ingredients. Prolox integrates cutting-edge pharmacological advancements with the potent, active ingredient derived from the ancient grain – Oats. This is complemented by the beneficial properties of other plant-based ingredients, including squalene, shea butter, jojoba oil, aloe vera, and vitamin E, which are included in Prolox’s products. All our products are carefully formulated with a skin-friendly pH of 5.5 and are free from Parabens, Phthalates, Formaldehyde, Diethanolamine, Triclosan, BHT, BHA, Methylisothiazolinone, artificial dyes, and synthetic colours. Our skincare products are designed to preserve and revitalise the skin barrier, ensuring optimal moisture retention while effectively keeping irritants at bay. Explore our range of products, including our Gentle No Rinse, Soap-Free Skin Cleanser, Oat Moisturising Body Wash, Advanced Moisturising Skin Lotion, Advanced Barrier Cream and Advanced Hand & Nail Cream.